What is Labubu & its Frenzy Sensation?
Labubu is a weird, creepy, yet cute plush toy that has gone viral in the United States and many parts of the world. The features of the Labubu doll, such as tall ears, snaggle teeth, and wild eyes, make it a weird character that depicts childhood chaos and curiosity. If you love toys and pop culture, then Lububu is perfect for your cheeky collection.
The bunny-eared doll was created by a Hong Kong artist Kasing Lung, in 2015. Labubu with evil expressions first became popular in 2019 when it collaborated with Chinese Pop Mart, a proclaimed art toy giant. As years passed, the toy industry witnessed a new sensation, which was not even very cute.
Why is a 2015’s Labubu Toy Viral in 2025?
It all started when K-Pop star Lisa dangled a Labubu doll with her Louis Vuitton bag in 2024. Back then, the toy was not that much in the limelight. However, Lisa’s act of clipping the plush doll with her purse made Labubu surprisingly popular in Asia, and turned the toy into a trend even followed by Kim Kardishan.
Thanks to the pop star endorsements, and creatively dangling Labubu dolls on their highly expensive bags and other stuff, Labubu is a latest trend in the luxury world now.
Celebrities clipping the bug-eyed Labubu doll to the bags of the world’s most expensive luxury brands like Dior, Chanel, LV and Hermes Birkin has added more appeal to this monster toy. Global icons Rihanna have also flexed Labubu dolls following Thailand’s famous singer Lisa, thus multiplying their popularity.
Labubu and Kidult Movement
Labubu is also a part of the Kidult movement, as Gen Z likes these frenzy dolls for emotional nostalgia, personal expression, and uniqueness that sparks conversations. Due to a relatable, mischievous yet helpful character, the monster toy has become a luxury brand. Labubu is trending in 2025 with over 2 million searches in May, as stated by a digital magazine in their article. And the search results in the United States are highly notable.
A surprising fact is that people are crazy about toys and can pay any price, as a recent report reveals a life-sized Labubu toy was sold for over $150,000 or 1.08 million yuan. This frenzy for the toothy monster from the Monster Series has taken over the world including Japan, Sri Lanka, Thailand, Australia, Nigeria, China and Pakistan and many companies are selling Labubu toys online in Pakistan.
Price of Viral Labubu Dolls in Pakistan & other Countries
The unique plushie Labubu price in Pakistan ranges between Rs. 2000 to Rs. 13,000, which makes it an expensive toy. You can buy viral Labubu dolls in Pakistan from various online marts and stores. TikTokers like Suki Crafts have also played a role in why Labubu dolls are so expensive, ranging from $99 to $1000, depending on the size and type.
Celebrities call these bunny-ear designer toys luxury mascots, while business strategists like Nina Vargas linked Labubu’s to the trend of character-driven fashion. Explore more about latest trends at 360 Buzz.
